by Wanda McDavid | Apr 13, 2018 | Business Research, Competitive Intelligence, Market Trends, Niche, Strategic Thinking
Defining market focus is far trickier than product focus marketing. Tagoras defines a market focused approach as when your company pours its resources into “determining new or emerging needs in your market and coming up with new products [or services] to meet these...
by Jessica Flores | Apr 6, 2018 | Business Plan, Business Research, Client Acquisition, Competitive Intelligence, Geographic Expansion, Market Expansion, Strategic Thinking
At Access/Information, we have worked with numerous companies that are considering expanding into new market areas. Expanding into new geographic markets or new downstream industries can help diversify your offerings and lead to company growth. However, if the market...
