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Employing a Market Focus Strategy

Employing a Market Focus Strategy

by Wanda McDavid | Apr 13, 2018 | Business Research, Competitive Intelligence, Market Trends, Niche, Strategic Thinking

Defining market focus is far trickier than product focus marketing. Tagoras defines a market focused approach as when your company pours its resources into “determining new or emerging needs in your market and coming up with new products [or services] to meet these...
Market Expansion

Market Expansion

by Jessica Flores | Apr 6, 2018 | Business Plan, Business Research, Client Acquisition, Competitive Intelligence, Geographic Expansion, Market Expansion, Strategic Thinking

At Access/Information, we have worked with numerous companies that are considering expanding into new market areas. Expanding into new geographic markets or new downstream industries can help diversify your offerings and lead to company growth. However, if the market...
Accessing Government Records

Accessing Government Records

by Patty Wellinger | Mar 23, 2018 | Business Research, Competitive Intelligence, Strategic Thinking

The Freedom of Information Act (FOIA) was passed in 1967 and gives the public the right to request access to records from federal agencies that are not publicly available. Agencies are required to disclose the information unless it falls under an exemption such as...
Are There Giants in Your Backyard?

Are There Giants in Your Backyard?

by Jessica Flores | Mar 16, 2018 | Business Research, Competitive Intelligence, Strategic Thinking

Competitive pressures are inherent to the business environment. Resourceful companies can typically carve out some piece of the competitive landscape to stake their claim. However, there are some market players that contain so much market share that competing with...
Company Profiles: Researching Partners & Prospective Clients

Company Profiles: Researching Partners & Prospective Clients

by Patty Wellinger | Feb 9, 2018 | Business Research, Competitive Intelligence, Market Trends, Strategic Thinking

Knowing more about your competitors provides an advantage when making decisions about your business operations and strategies. Competitive intelligence reports are one of the most common requests at Access/Information and a previous blog explains why this data is so...
Market Research: The Secret Ingredient of Strategic Growth

Market Research: The Secret Ingredient of Strategic Growth

by Jessica Flores | Feb 2, 2018 | Business Research, Competitive Intelligence, Market Trends, Strategic Thinking

Research is a critical component of innovation, at least that is what we believe at Access/Information. More than that, researching your industry and all the pressures internally and externally that it faces leads to informed decision making. When planning the next...
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