A client was facing declining revenues due to the downturn in the oil and gas industry. The client wanted to shift his company’s focus to generate more sales for a proprietary product sold to the seafood industry; however, the client was unfamiliar with the market potential and competitive landscape.
First quality all the way. Wanda’s work reinforced what we were thinking and opened our eyes to some new opportunities.
Our Unique Approach
At Access/Information, we understand that fluctuations in downstream industries necessitate in business strategy pivots. When marketing a product to a new clientele, it is important to not only understand the wants and needs of the end customer, but also what types of competitive pressures your business will face.
We were able to provide the client with definitive market data containing the economic contributions of the downstream industry to the local region. In addition, we located local events and platforms in which the client could market its product. We also provided product intelligence about one of the client’s biggest local competitors. Armed with this data, the client was better able to realize new opportunities to replace lost revenue.