A consumer packaged goods company employed a strategy of constantly developing products to fill niches. Historically, the company relied on relationships to get products placed on retailers’ shelves. The company needed to know what tools and data are available to help create a more sophisticated method or product development and the go-to-market strategy.
Jessica’s information was accurate and really helped us to focus. Now we will be much more successful at our trade shows and in making marketing decisions.
Our Unique Approach
Access/Information understands that innovative product development is what differentiates you from your competitors. We were able to identify and provide the client with examples of formalized product development models, as well as industry best practices and the use of big data for innovation purposes.
In addition, we provided research on the use of data analytics by retailers and how it is changing the buying process. As a result of the research provided, the client was able to make strategic decisions through an information driven product development process and marketing strategy for more successful product placement.