by Kimberley Dickey | Sep 9, 2016 | Business Research, Information Management, Legal Research
Information management is more important now than at any time in history. According to the American Association of Law Libraries, every two days in 2016, we create as much information that was generated from the beginning of time until 2003. Information professionals...
by Patty Wellinger | Sep 2, 2016 | Branding, Business Research, Content Marketing
Thought leadership can be a valuable part of your company’s marketing program. Thought leadership is a type of content marketing that highlights your brand by capitalizing on your knowledge and experience to help grow your business. “Thought Leadership marketing is...
by Wanda McDavid | Aug 31, 2016 | Business Research, Competitive Intelligence, Legal Research, Market Trends
Over time I have been asked by clients to research questions that run the gamut from broad, general business issues to a very detailed analysis of a particular market segment or demographic. Topics can be very specific such as the popularity of oatmeal, selling tips...
by Kimberley Dickey | Aug 26, 2016 | Business Research, Legal Research, Spotlight
I started my career as a research specialist with Access/Information right after leaving jail. Really, it’s true. A few years after earning my MLIS from Denver University, I was employed by the Arapahoe Library District as a librarian in the Arapahoe County Detention...
by Patty Wellinger | Aug 19, 2016 | Branding, Content Marketing, Geographic Expansion, Leadership, Market Expansion
LinkedIn is the largest professional network with more than 433 million members in 200 countries and territories around the globe. LinkedIn attracts two new users to its site every second. Not participating in this massive (and mostly free) networking tool would be...
by Jessica Flores | Aug 12, 2016 | Business Research, Legal Research
Worldwide, there are 2.3 billion active social media users, according to data from We Are Social’s Digital in 2016. When it comes to jurors, social media “can be an invaluable fact-checking resource. A juror may lie in the courtroom, but not on her WordPress.” – Neil...
by Jessica Flores | Aug 5, 2016 | Branding, Business Research, Leadership, Market Trends
How involved is your business in the local community? Did you know that 91% of consumers worldwide believe that companies need to do more than just accrue money? Support local business movements have been growing across the country because “locally owned businesses...
by Jessica Flores | Jul 29, 2016 | Business Research, Spotlight
History. It is a subject that I am passionate about. I spent the majority of my time in my undergraduate program learning about the past. Ancient civilizations, medieval societies, Pacific wars, all of these topics fascinate me because through learning about the past,...
by Wanda McDavid | Jul 22, 2016 | Business Research, Innovation, Leadership, Legal Research
I just returned from four full days of continuing education and meetings at the American Association of Law Libraries (AALL) “Make It New Create The Future” annual meeting and the Private Law Librarians & Information Professionals (PLLIP) Strategic Impact Summit....
by Kimberley Dickey | Jul 15, 2016 | Business Research, Content Marketing
Visibility and connection have long been the goal of marketing strategy. Content marketing, the practice of creating targeted, valuable, free content to attract followers and customers, is a proven tool for engagement. The right content can get you noticed, but did...
