by Jessica Flores | May 6, 2016 | Business Research, Competitive Intelligence, Innovation
Everyone is always talking about innovation. But why is it so important? In business terms, innovation is defined as “the process of translating an idea or invention into a good or service that creates value or for which customers will pay.” The reality is, if you are...
by Wanda McDavid | Apr 29, 2016 | Spotlight
When I began my career as a bookmobile librarian, I could not have foreseen the satisfying path that I set in motion. Being the President of Access/Information is the best job I could imagine. In addition to being a bookmobile librarian, I was a member of the...
by Jessica Flores | Apr 22, 2016 | Business Research, Franchising
According to data from the International Franchise Association and IHS Economics, franchise businesses have grown at a faster pace than the US economy for five years in a row. In 2015 the number of franchise businesses grew 1.6% to reach 781,991 establishments. For a...
by Kimberley Dickey | Apr 15, 2016 | Branding, Business Research
Do you know your Millennials? We know they are diverse, we know they are fickle, so how does your business reach them and hold on? Above all else, Millennials are constantly connected. According to one study, during a typical week, Millennials spend approximately 9.5...
by Kimberley Dickey | Mar 14, 2016 | Business Research
Market research is something business owners know they need to do, but don’t always get around to doing. Many company managers aren’t sure how market research can benefit their business or improve their bottom line. Research focused on your particular sector can be...
by Patty Wellinger | Mar 14, 2016 | Business Research
Are you aware of how much your business is worth, or is your valuation a general estimate? Knowing the accurate value of your business is important for various reasons, but it is especially important when you are seeking investors or considering selling your business....
by Jessica Flores | Mar 14, 2016 | Business Research
Professional associations are often the hub of industry information. They are also places where your target customer is congregating. Participating in associations can be very valuable and provide you with numerous opportunities to grow your business. Too often, we...
by Jessica Flores | Feb 21, 2016 | Competitive Intelligence
Over the past year, we have conducted 63 competitive intelligence reports. It is one of the most common requests we receive from clients at Access/Information. So why is it so important for you to know your competition? You believe in the value of your company and...
