Visibility and connection have long been the goal of marketing strategy. Content marketing, the practice of creating targeted, valuable, free content to attract followers and customers, is a proven tool for engagement. The right content can get you noticed, but did you know it can also get you optimized? In other words, useful content can get you to the top of Google’s results list. According to Google’s education center, the key to creating a great website is to create the best possible experience for your audience with original and high quality content.

So how do the successful content marketers do it? Recent research suggests that those companies creating effective content marketing are doing several things differently. According to the research, the top effective strategies for producing successful content include:

  • Understanding what successful content marketing looks like – the kind of content that resonates is content that audiences will: never get tired of, always have time for, won’t forget, and want to share with others.
  • Documenting your company’s content marketing strategy – B2B marketers who have a documented content marketing strategy get better results from their content marketing tactics, social media platforms, and paid methods of content distribution.
  • Documenting your company’s editorial mission statement – 48% of the most effective marketers have a documented editorial mission statement.
  • Communicating frequently with your team – Effectiveness is greater among teams that meet more frequently (61% of the most effective B2B marketers meet daily or weekly).

Developing accessible, sought-after content for your brand is the ultimate goal, but powerful content isn’t created in a vacuum. The message your company produces should be part of a broad, defined strategy. This strategy should not only incorporate the growth goals of the company, but should also include a thorough understanding of what resonates with your customer. If you don’t have the data to support that, we can help.