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Making better decisions – Avoiding confirmation bias

Making better decisions – Avoiding confirmation bias

by Marcy Phelps | Oct 18, 2018 | Guest Post, Strategic Thinking

Information is power. We’ve all heard this before, but are you basing your decisions on a limited or one-sided viewpoint? Whether we’re conducting market research, due diligence investigations, strategic planning – or just keeping up on the latest...
Incorporating Learning Style Preferences into Business Communication

Incorporating Learning Style Preferences into Business Communication

by Patty Wellinger | Aug 24, 2018 | Strategic Thinking, Workforce

Individuals have various learning styles which affect how they take in and process information. Some people show a strong preference for one type of learning style over another. There are visual learners, auditory learners, tactile learners and kinesthetic learners....
Employing a Market Focus Strategy

Employing a Market Focus Strategy

by Wanda McDavid | Apr 13, 2018 | Business Research, Competitive Intelligence, Market Trends, Niche, Strategic Thinking

Defining market focus is far trickier than product focus marketing. Tagoras defines a market focused approach as when your company pours its resources into ā€œdetermining new or emerging needs in your market and coming up with new products [or services] to meet these...
Market Expansion

Market Expansion

by Jessica Flores | Apr 6, 2018 | Business Plan, Business Research, Client Acquisition, Competitive Intelligence, Geographic Expansion, Market Expansion, Strategic Thinking

At Access/Information, we have worked with numerous companies that are considering expanding into new market areas. Expanding into new geographic markets or new downstream industries can help diversify your offerings and lead to company growth. However, if the market...
Accessing Government Records

Accessing Government Records

by Patty Wellinger | Mar 23, 2018 | Business Research, Competitive Intelligence, Strategic Thinking

The Freedom of Information Act (FOIA) was passed in 1967 and gives the public the right to request access to records from federal agencies that are not publicly available. Agencies are required to disclose the information unless it falls under an exemption such as...
Are There Giants in Your Backyard?

Are There Giants in Your Backyard?

by Jessica Flores | Mar 16, 2018 | Business Research, Competitive Intelligence, Strategic Thinking

Competitive pressures are inherent to the business environment. Resourceful companies can typically carve out some piece of the competitive landscape to stake their claim. However, there are some market players that contain so much market share that competing with...
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