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Employing a Market Focus Strategy

Employing a Market Focus Strategy

by Wanda McDavid | Apr 13, 2018 | Business Research, Competitive Intelligence, Market Trends, Niche, Strategic Thinking

Defining market focus is far trickier than product focus marketing. Tagoras defines a market focused approach as when your company pours its resources into “determining new or emerging needs in your market and coming up with new products [or services] to meet these...
Company Profiles: Researching Partners & Prospective Clients

Company Profiles: Researching Partners & Prospective Clients

by Patty Wellinger | Feb 9, 2018 | Business Research, Competitive Intelligence, Market Trends, Strategic Thinking

Knowing more about your competitors provides an advantage when making decisions about your business operations and strategies. Competitive intelligence reports are one of the most common requests at Access/Information and a previous blog explains why this data is so...
Market Research: The Secret Ingredient of Strategic Growth

Market Research: The Secret Ingredient of Strategic Growth

by Jessica Flores | Feb 2, 2018 | Business Research, Competitive Intelligence, Market Trends, Strategic Thinking

Research is a critical component of innovation, at least that is what we believe at Access/Information. More than that, researching your industry and all the pressures internally and externally that it faces leads to informed decision making. When planning the next...
Changes Ahead for Law Firms

Changes Ahead for Law Firms

by Wanda McDavid | Jan 26, 2018 | Client Acquisition, Innovation, Legal Research, Market Trends, Mergers & Acquisitions

Law firms continue to evolve and look at different ways to engage with their clients. The overall goal of the law firm is to understand the client’s business issues and deliver the best legal services possible. According to the Legal Institute for Forward Thinking,...
Identifying the Highly Motivated: Making a Space in a New or Consolidated Market

Identifying the Highly Motivated: Making a Space in a New or Consolidated Market

by Jessica Flores | Jan 12, 2018 | Business Research, Client Acquisition, Market Expansion, Market Trends, Niche

Are all your proverbial eggs in one basket? For most companies, 80% of revenue is generated by 20% of clients, according to the Pareto principle. That means, if you have a total of ten clients, two of those clients are largely responsible for keeping your business...
The Customer Experience – Critical for Success

The Customer Experience – Critical for Success

by Jessica Flores | Jan 5, 2018 | Branding, Client Acquisition, Customer Experience, Market Trends

“The fate of individual companies has never been more uncertain, and the window of opportunity is closing for many companies unprepared or unable to adapt to new market realities,” according to Forrester’s report Predictions 2018: A year of reckoning. While the...
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