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Evaluating Your LinkedIn Network

Evaluating Your LinkedIn Network

by Rachel Bates Wilfahrt | Jun 29, 2018 | Branding, Business Research, Client Acquisition, Continuous Business Improvement, Networking

As the new Director of Competitive Intelligence for Access/Information, I have 1,367 LinkedIn connections and counting. When I posed the question “What’s your number of LinkedIn connections and how do you feel about it?” to social media, I received an interesting set...
Influencer Marketing B2B and Beyond

Influencer Marketing B2B and Beyond

by Shani Cairns | Jan 19, 2018 | Branding, Client Acquisition

Businesses in the information age need to be aware of the value and importance of micro influencers. Micro influencers are reshaping the digital marketing landscape. Also known as influencer marketing, this form of advertising has become a power hitter in online...
The Customer Experience – Critical for Success

The Customer Experience – Critical for Success

by Jessica Flores | Jan 5, 2018 | Branding, Client Acquisition, Customer Experience, Market Trends

“The fate of individual companies has never been more uncertain, and the window of opportunity is closing for many companies unprepared or unable to adapt to new market realities,” according to Forrester’s report Predictions 2018: A year of reckoning. While the...
Are You Ready to Go Global? Marketing Your Brand

Are You Ready to Go Global? Marketing Your Brand

by Jessica Flores | Dec 15, 2017 | Branding, Business Research, Geographic Expansion, Market Expansion, Market Trends, Strategic Thinking

There are many companies that feel now is the right time to expand internationally. According to data from the International Monetary Fund’s World Economic Outlook, emerging markets are growing at notable projected rate of 4.5%. And with some industries becoming...
What does your brand say about you?

What does your brand say about you?

by Jessica Flores | Jul 14, 2017 | Branding, Business Research

Branding is important topic today. Type the word branding into Google and you will get over 250 million results. What does branding really have to do with a B2B company? A lot actually. According to research conducted by Google, B2B buyers are more emotionally...
Thought Leadership – Are you seen as the expert?

Thought Leadership – Are you seen as the expert?

by Patty Wellinger | Sep 2, 2016 | Branding, Business Research, Content Marketing

Thought leadership can be a valuable part of your company’s marketing program. Thought leadership is a type of content marketing that highlights your brand by capitalizing on your knowledge and experience to help grow your business. “Thought Leadership marketing is...
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