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Influencer Marketing B2B and Beyond

Influencer Marketing B2B and Beyond

by Shani Cairns | Jan 19, 2018 | Branding, Client Acquisition

Businesses in the information age need to be aware of the value and importance of micro influencers. Micro influencers are reshaping the digital marketing landscape. Also known as influencer marketing, this form of advertising has become a power hitter in online...
Why People Work More When They Play More

Why People Work More When They Play More

by Shani Cairns | Oct 20, 2017 | Gamification, Leadership, Productivity, Wellness, Workforce

The latest studies show that people are more productive when they enjoy and find purpose in their tasks no matter how mundane.  Putting play before and, especially during work activities may be an important strategy in getting things done and done well. In fact,...
Greening While Growing Your Business

Greening While Growing Your Business

by Shani Cairns | Sep 15, 2017 | Business Plan, Sustainability

Green market segments in the United States are growing fast, according to The Big Green Opportunity report. Businesses are also increasingly looking for ways to implement strategic choices that will create a sustainable future while generating a greener bottom line....
Innovative Ways to Attract New Customers: It doesn’t need to be expensive

Innovative Ways to Attract New Customers: It doesn’t need to be expensive

by Shani Cairns | Aug 18, 2017 | Business Research, Client Acquisition

Getting and keeping new clients is a challenge for every business. It is also fundamental to growth and development, but it is no easy task. The techniques frequently used to attract new customers, like networking and mailings, are often touted. However, there are...
Sustainability Leadership: What is it and How can it grow your business?

Sustainability Leadership: What is it and How can it grow your business?

by Shani Cairns | Jul 21, 2017 | Business Plan, Leadership, Strategic Thinking

Sustainable leadership has become a buzzword in business lately. Exactly what is all the hype about sustainability and how can you make it work for you? Data from the International Finance Corporation found that companies with high environmental and social scores...
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