by Wanda McDavid | Sep 7, 2018 | Competitive Intelligence, Market Expansion
A trigger is a single actionable moment in time that creates a business opportunity. Trigger events can be reported in news articles, press releases, public filings, financial documents, and corporate filings. For example, if a business announces it is opening 5 new...
by Wanda McDavid | Jul 20, 2018 | Business Research, Statistics
Statistics help organize, visualize, interpret, and analyze data. Researchers, consumers, business owners, scientists, economists, and mathematicians, to name a few, need to understand statistics to evaluate the importance and value of information and understand...
by Wanda McDavid | May 25, 2018 | Business Research, Competitive Intelligence
It is important to study your competitors to plan for future growth, understand emerging trends, and what’s happening in the market environment. Knowing who your competitors are and what they are doing can assist a business in planning for the future. Studying your...
by Wanda McDavid | Apr 13, 2018 | Business Research, Competitive Intelligence, Market Trends, Niche, Strategic Thinking
Defining market focus is far trickier than product focus marketing. Tagoras defines a market focused approach as when your company pours its resources into “determining new or emerging needs in your market and coming up with new products [or services] to meet these...
by Wanda McDavid | Feb 23, 2018 | Leadership, Workforce
By 2025, millennials will compose up to 75% of the workforce. The challenge for businesses is how to manage and motivate millennials who have grown up in a digital era. Practically speaking, businesses need to identify what the new preferred ways of working and...
