by Wanda McDavid | Apr 13, 2018 | Business Research, Competitive Intelligence, Market Trends, Niche, Strategic Thinking
Defining market focus is far trickier than product focus marketing. Tagoras defines a market focused approach as when your company pours its resources into “determining new or emerging needs in your market and coming up with new products [or services] to meet these...
by Jessica Flores | Jan 12, 2018 | Business Research, Client Acquisition, Market Expansion, Market Trends, Niche
Are all your proverbial eggs in one basket? For most companies, 80% of revenue is generated by 20% of clients, according to the Pareto principle. That means, if you have a total of ten clients, two of those clients are largely responsible for keeping your business...
by Wanda McDavid | Mar 24, 2017 | Legal Research, Market Trends, Niche
2017 is bringing a high level of uncertainty for law firms. The new administration’s emphasis on de-regulation, the impact of Brexit, and the proposed federal budget cuts have law firms scrambling to make sure they represent their clients well. Law360 looked at the...
by Patty Wellinger | Jan 20, 2017 | Innovation, Niche, Patent
Approximately 630,000 patent applications were filed with the US Patent & Trademark Office in 2015 with 51% of them from non-US jurisdictions. The vast majority of applications are for utility patents (93.6%), followed by design patents (6%), and a very small...
by Jessica Flores | Dec 2, 2016 | Business Research, Innovation, Market Trends, Niche
I have written previously about the importance of innovation and how it helps you stay ahead of your competitors. Companies across the world are increasingly investing in innovation. The last year was one of the most active innovation years in history with a 13.7%...
by Jessica Flores | Jun 17, 2016 | Business Research, Niche
Information about your market, your competitors, and your customers is a valuable asset that can become a true differentiator. But what happens when you are operating in a specialized niche and published data is hard to find? Big companies often shell out thousands of...
