by Jessica Flores | Sep 30, 2016
Product Development The Situation A consumer packaged goods company employed a strategy of constantly developing products to fill niches. Historically, the company relied on relationships to get products placed on retailers’ shelves. The company needed to know what...
by Jessica Flores | Sep 30, 2016
Market Potential The Situation A client was facing declining revenues due to the downturn in the oil and gas industry. The client wanted to shift his company’s focus to generate more sales for a proprietary product sold to the seafood industry; however, the client was...
by Jessica Flores | Apr 29, 2016
Emergency Action The Situation A client received information indicating that a few of its competitors were potentially developing a product that would directly compete with one of its proprietary products. The company requested the best competitive intelligence...
by Jessica Flores | Apr 29, 2016
Strategic Growth The Situation An IT consultant and software development company wanted to expand the business geographically, as well as through new and recurring customer acquisition. The company needed help identifying those market segments that not only view IT as...
