by Jessica Flores | Sep 11, 2017 | Business Plan, Business Research, Disruption, Natural Disaster
$503 billion is the gross domestic product of the Houston-Woodlands-Sugar Land metropolitan area, as of 2015. The economy in Houston is equivalent to that of the country Sweden. “After Hurricane Harvey hit Texas two weeks ago, jobless claims surged to the highest...
by Jessica Flores | Aug 31, 2017 | Gig Economy, Labor Day, Productivity, Workforce
Labor Day is considered “the unofficial end of summer,” and to celebrate, 34% of Americans plan to travel, according to data from TripAdvisor’s Labor Day travel survey. Of those traveling, the majority (63%) are opting to drive. In addition to holiday travel, Labor...
by Jessica Flores | Aug 11, 2017 | Benchmarking, Business Research, Competitive Intelligence, Innovation, Market Trends, Strategic Thinking
Every business understands that there are competing services and product offerings that affect the growth and success of their company. Most businesses are concerned with their direct competitors, those that are similar in size, offerings, and who they most frequently...
by Jessica Flores | Aug 4, 2017 | Business Research, Disruption, Innovation
We live in an age of disruption. There is no industry, technology, or service that is untouched by disruptive innovation. When marketing a disruptive technology or innovation it is important to remember that most clients are buying solutions to their problems, rather...
by Jessica Flores | Jul 14, 2017 | Branding, Business Research
Branding is important topic today. Type the word branding into Google and you will get over 250 million results. What does branding really have to do with a B2B company? A lot actually. According to research conducted by Google, B2B buyers are more emotionally...
