by Wanda McDavid | May 20, 2016 | Business Research, Competitive Intelligence, Legal Research, Market Trends
It is the case for all professionals that at some point a business issue or challenge will arise in which you will need more information to be able to adequately evaluate and solve the problem. In today’s world of digital information many people operate under the...
by Kimberley Dickey | May 13, 2016 | Business Research, Market Trends, Workforce
Last month we discussed connecting with Millennials in the marketplace because of their significant buying power. As of 2015 Millennials are the largest generation in the US workforce. So it is essential for any company looking to succeed and acquire top talent to...
by Jessica Flores | May 6, 2016 | Business Research, Competitive Intelligence, Innovation
Everyone is always talking about innovation. But why is it so important? In business terms, innovation is defined as “the process of translating an idea or invention into a good or service that creates value or for which customers will pay.” The reality is, if you are...
by Jessica Flores | Apr 22, 2016 | Business Research, Franchising
According to data from the International Franchise Association and IHS Economics, franchise businesses have grown at a faster pace than the US economy for five years in a row. In 2015 the number of franchise businesses grew 1.6% to reach 781,991 establishments. For a...
by Kimberley Dickey | Apr 15, 2016 | Branding, Business Research
Do you know your Millennials? We know they are diverse, we know they are fickle, so how does your business reach them and hold on? Above all else, Millennials are constantly connected. According to one study, during a typical week, Millennials spend approximately 9.5...
by Kimberley Dickey | Mar 14, 2016 | Business Research
Market research is something business owners know they need to do, but don’t always get around to doing. Many company managers aren’t sure how market research can benefit their business or improve their bottom line. Research focused on your particular sector can be...
