by Rachel Bates Wilfahrt | Jun 29, 2018 | Branding, Business Research, Client Acquisition, Continuous Business Improvement, Networking
As the new Director of Competitive Intelligence for Access/Information, I have 1,367 LinkedIn connections and counting. When I posed the question “What’s your number of LinkedIn connections and how do you feel about it?” to social media, I received an interesting set...
by Wanda McDavid | May 25, 2018 | Business Research, Competitive Intelligence
It is important to study your competitors to plan for future growth, understand emerging trends, and what’s happening in the market environment. Knowing who your competitors are and what they are doing can assist a business in planning for the future. Studying your...
by Wanda McDavid | Apr 13, 2018 | Business Research, Competitive Intelligence, Market Trends, Niche, Strategic Thinking
Defining market focus is far trickier than product focus marketing. Tagoras defines a market focused approach as when your company pours its resources into “determining new or emerging needs in your market and coming up with new products [or services] to meet these...
by Jessica Flores | Apr 6, 2018 | Business Plan, Business Research, Client Acquisition, Competitive Intelligence, Geographic Expansion, Market Expansion, Strategic Thinking
At Access/Information, we have worked with numerous companies that are considering expanding into new market areas. Expanding into new geographic markets or new downstream industries can help diversify your offerings and lead to company growth. However, if the market...
by Patty Wellinger | Mar 23, 2018 | Business Research, Competitive Intelligence, Strategic Thinking
The Freedom of Information Act (FOIA) was passed in 1967 and gives the public the right to request access to records from federal agencies that are not publicly available. Agencies are required to disclose the information unless it falls under an exemption such as...
by Jessica Flores | Mar 16, 2018 | Business Research, Competitive Intelligence, Strategic Thinking
Competitive pressures are inherent to the business environment. Resourceful companies can typically carve out some piece of the competitive landscape to stake their claim. However, there are some market players that contain so much market share that competing with...
