The Internet of Things

The Internet of Things

The Internet of Things (IoT) has been widely publicized over the past few years. According to McKinsey & Company, while the focus has been mainly on connected consumer products, “some of the most exciting IoT innovations have occurred within the business sector,...
Disruption

Disruption

We live in an age of disruption. There is no industry, technology, or service that is untouched by disruptive innovation. When marketing a disruptive technology or innovation it is important to remember that most clients are buying solutions to their problems, rather...