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Consult Your SMEs for the Pot of Gold

Consult Your SMEs for the Pot of Gold

by Shani Cairns | Mar 17, 2017 | Business Research, Decision Maker, Market Expansion

Subject matter experts (SMEs) are individuals in your organization that have special in-depth knowledge. They are the go-to people marketing departments and development teams rely on to provide background information as well as technical analysis to gain better...
The New B2B Decision Makers

The New B2B Decision Makers

by Jessica Flores | Oct 14, 2016 | Business Research, Decision Maker, Workforce

By now, we all know that Millennials represent the largest share of the US workforce; however, according to the Deloitte University Press, this generation is increasingly occupying senior positions and assisting in decision making. A study commissioned by Google and...

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