by Shani Cairns | Jan 19, 2018 | Branding, Client Acquisition
Businesses in the information age need to be aware of the value and importance of micro influencers. Micro influencers are reshaping the digital marketing landscape. Also known as influencer marketing, this form of advertising has become a power hitter in online...
by Shani Cairns | Oct 20, 2017 | Gamification, Leadership, Productivity, Wellness, Workforce
The latest studies show that people are more productive when they enjoy and find purpose in their tasks no matter how mundane. Putting play before and, especially during work activities may be an important strategy in getting things done and done well. In fact,...
by Shani Cairns | Sep 15, 2017 | Business Plan, Sustainability
Green market segments in the United States are growing fast, according to The Big Green Opportunity report. Businesses are also increasingly looking for ways to implement strategic choices that will create a sustainable future while generating a greener bottom line....
by Shani Cairns | Aug 18, 2017 | Business Research, Client Acquisition
Getting and keeping new clients is a challenge for every business. It is also fundamental to growth and development, but it is no easy task. The techniques frequently used to attract new customers, like networking and mailings, are often touted. However, there are...
by Shani Cairns | Jul 21, 2017 | Business Plan, Leadership, Strategic Thinking
Sustainable leadership has become a buzzword in business lately. Exactly what is all the hype about sustainability and how can you make it work for you? Data from the International Finance Corporation found that companies with high environmental and social scores...
