by Rachel Bates Wilfahrt | Jun 29, 2018 | Branding, Business Research, Client Acquisition, Continuous Business Improvement, Networking
As the new Director of Competitive Intelligence for Access/Information, I have 1,367 LinkedIn connections and counting. When I posed the question “What’s your number of LinkedIn connections and how do you feel about it?” to social media, I received an interesting set...
by Shani Cairns | Jan 19, 2018 | Branding, Client Acquisition
Businesses in the information age need to be aware of the value and importance of micro influencers. Micro influencers are reshaping the digital marketing landscape. Also known as influencer marketing, this form of advertising has become a power hitter in online...
by Jessica Flores | Jan 5, 2018 | Branding, Client Acquisition, Customer Experience, Market Trends
“The fate of individual companies has never been more uncertain, and the window of opportunity is closing for many companies unprepared or unable to adapt to new market realities,” according to Forrester’s report Predictions 2018: A year of reckoning. While the...
by Jessica Flores | Dec 15, 2017 | Branding, Business Research, Geographic Expansion, Market Expansion, Market Trends, Strategic Thinking
There are many companies that feel now is the right time to expand internationally. According to data from the International Monetary Fund’s World Economic Outlook, emerging markets are growing at notable projected rate of 4.5%. And with some industries becoming...
by Jessica Flores | Jul 14, 2017 | Branding, Business Research
Branding is important topic today. Type the word branding into Google and you will get over 250 million results. What does branding really have to do with a B2B company? A lot actually. According to research conducted by Google, B2B buyers are more emotionally...
by Patty Wellinger | Sep 2, 2016 | Branding, Business Research, Content Marketing
Thought leadership can be a valuable part of your company’s marketing program. Thought leadership is a type of content marketing that highlights your brand by capitalizing on your knowledge and experience to help grow your business. “Thought Leadership marketing is...
