by Wanda McDavid | Apr 13, 2018 | Business Research, Competitive Intelligence, Market Trends, Niche, Strategic Thinking
Defining market focus is far trickier than product focus marketing. Tagoras defines a market focused approach as when your company pours its resources into “determining new or emerging needs in your market and coming up with new products [or services] to meet these...
by Patty Wellinger | Feb 9, 2018 | Business Research, Competitive Intelligence, Market Trends, Strategic Thinking
Knowing more about your competitors provides an advantage when making decisions about your business operations and strategies. Competitive intelligence reports are one of the most common requests at Access/Information and a previous blog explains why this data is so...
by Jessica Flores | Feb 2, 2018 | Business Research, Competitive Intelligence, Market Trends, Strategic Thinking
Research is a critical component of innovation, at least that is what we believe at Access/Information. More than that, researching your industry and all the pressures internally and externally that it faces leads to informed decision making. When planning the next...
by Wanda McDavid | Jan 26, 2018 | Client Acquisition, Innovation, Legal Research, Market Trends, Mergers & Acquisitions
Law firms continue to evolve and look at different ways to engage with their clients. The overall goal of the law firm is to understand the client’s business issues and deliver the best legal services possible. According to the Legal Institute for Forward Thinking,...
by Jessica Flores | Jan 12, 2018 | Business Research, Client Acquisition, Market Expansion, Market Trends, Niche
Are all your proverbial eggs in one basket? For most companies, 80% of revenue is generated by 20% of clients, according to the Pareto principle. That means, if you have a total of ten clients, two of those clients are largely responsible for keeping your business...
by Jessica Flores | Jan 5, 2018 | Branding, Client Acquisition, Customer Experience, Market Trends
“The fate of individual companies has never been more uncertain, and the window of opportunity is closing for many companies unprepared or unable to adapt to new market realities,” according to Forrester’s report Predictions 2018: A year of reckoning. While the...
