by Rachel Bates Wilfahrt | Jun 29, 2018 | Branding, Business Research, Client Acquisition, Continuous Business Improvement, Networking
As the new Director of Competitive Intelligence for Access/Information, I have 1,367 LinkedIn connections and counting. When I posed the question “What’s your number of LinkedIn connections and how do you feel about it?” to social media, I received an interesting set...
by Jessica Flores | Apr 6, 2018 | Business Plan, Business Research, Client Acquisition, Competitive Intelligence, Geographic Expansion, Market Expansion, Strategic Thinking
At Access/Information, we have worked with numerous companies that are considering expanding into new market areas. Expanding into new geographic markets or new downstream industries can help diversify your offerings and lead to company growth. However, if the market...
by Wanda McDavid | Jan 26, 2018 | Client Acquisition, Innovation, Legal Research, Market Trends, Mergers & Acquisitions
Law firms continue to evolve and look at different ways to engage with their clients. The overall goal of the law firm is to understand the client’s business issues and deliver the best legal services possible. According to the Legal Institute for Forward Thinking,...
by Shani Cairns | Jan 19, 2018 | Branding, Client Acquisition
Businesses in the information age need to be aware of the value and importance of micro influencers. Micro influencers are reshaping the digital marketing landscape. Also known as influencer marketing, this form of advertising has become a power hitter in online...
by Jessica Flores | Jan 12, 2018 | Business Research, Client Acquisition, Market Expansion, Market Trends, Niche
Are all your proverbial eggs in one basket? For most companies, 80% of revenue is generated by 20% of clients, according to the Pareto principle. That means, if you have a total of ten clients, two of those clients are largely responsible for keeping your business...
by Jessica Flores | Jan 5, 2018 | Branding, Client Acquisition, Customer Experience, Market Trends
“The fate of individual companies has never been more uncertain, and the window of opportunity is closing for many companies unprepared or unable to adapt to new market realities,” according to Forrester’s report Predictions 2018: A year of reckoning. While the...
